3D hologram is one of the most promising technologies, which can be successfully used in various spheres of human activity: advertising, marketing, show business and even politics. At the moment, it is rapidly becoming a powerful instrument of customer retention. Catching the buyer`s eye with a one-of-a-kind ad, or evoking the spectator`s interest with a cutting-edge performance, or affecting electorate with convincing 3D incarnation of a politician – this all is starting to work right now.
Hologram: future is here
3D view advertising
Effects of 3D holography get noticed and stand out in the consumer`s mind best. That is why it is a trailblazing ad facility with tremendously promising future. Using this technology in the busy places like shopping malls, entertainment centers and any open areas will be twice as profitable as using ordinary banner ads, and this is a statistically proven fact. In future, shop windows are to contain varieties of moving, chirping and twinkling holograms instead of today`s traditional promotion content that is inevitably to become too tedious within just a couple of years.
Today holograms are already extensively used across the globe to promote business. For example, quite a few brands multiplied their sales following the immediate promotion based on using holography on product packing. The technology like motion street signs demonstrating the product from different angles will capture the advertising market shortly. As well, the facilities are around the corner where customers can click their fingers and stimulate the product holograms to twist and tweet around.
Very soon, no business will do without holography advertising, and the commercial hologram boom will be ever increasing. Even the so-much loved billboards are to undergo changes and become 3D-view, with the products jumping out right at you from all directions – an excellent way for sellers and manufacturers to introduce their stock right out of the gate. Those who benefit well and quickly from the ad holo development will win the market, as contrasting with the ones who stick to the traditional ways of advertising and will eventually lose the market share.
Holography-based music shows, theatrical performances and exhibition installations are yet another vivid example of how the holography technologies will be foot walking along our lives in the near future. Modern performers will gain the opportunity to appear simultaneously on multiple stages around the world.
3D hologram in showbiz
Moreover, our concert halls and stadiums are promised to be rocked by the legendary artists of the past. We will see the once famous people performing again. Moreover, this kind of shows is going to be the most popular among mass audience.
On top, the 3D hologram technology will enable the entire bands and troops to exist virtually only: the true-to-life actors may not exist at all, their roles fully played by fictional 3D projections. Keeping up to the skyrocketing technology progress, this will be the very sort of things highly demanded by the community in search of savvy entertainment.
Life-size intelligent holograms
Currently, the world is enjoying the boom of the developing technologies aimed to make the volume images talk and interact with people. Moreover, the briskly developing scientific industry makes it possible to integrate the artificial intelligence into the life-size holograms and make them socialize like humans do. Armed with this, people can very soon be provided with awesome – and now truly unbelievable – opportunities to create holographic friends and communicate with them full-scale.
3D hologram in politics
Hologram technology is a breakthrough in promoting politicians as well. During the election campaign, a 3D copy of a candidate can appear remotely via hologram in different areas at the same time. On the one hand, it provides a candidate with an absolute safety, on the other – it gives an outstanding opportunity to increase tremendously his impact on the electorate. He will no longer need exhausting electoral tours to win.
Today no one doubts the efficiency of the 3D hologram technology in politics. Very soon, hologram copies of politicians – making speeches instead of their flesh-and-bloods – will become everyday routine rather than something of an extravagant trick.
Outstanding efficiency of hologram technology in politics has already been brilliantly proven during the campaign for Prime Minister of India in 2014. 3D clone helped one of the candidates Narendra Modi take part in hundreds of political rallies at the same time. In total, he made over 1,000 holographic appearances before Indian voters. As a result, he won.
It is obvious that the business use of hologram technologies will be all over the place very soon, and the team of our Center of Modern Video Technology (CMVT) is here to trigger the innovative future coming up.
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